Linde AG 'Blue Box'
Wiesbaden
A change in the company‘s top leadership, brought upon a change in image from traditional
successful understatement to globally-reacting player in the high-tech industry.
This new sense of identity is mirrored in the architecture and corporate identity.
The use of light and color, modern materials and new construction technology provides
clear indication of the straight-forward, objective direction of the company.
The corporate identity is minimized to clear, uniform design, focusing in on the essential factors:
the Linde logo and the Blue Box. The Blue Box is a suspended stage which can be utilized for
conferences, seminars, presentations or training depending on the location; a synonym for action
and interaction.
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